Your existing logo
Logo Refinement
Polish a logo you already own.
$29.99USD / one time
- One supplied logo
- Spacing, alignment, and color cleanup
- PNG and SVG exports
- 1 revision round
The pieces of a recognizable brand.
Logo direction, color, typography, and practical brand materials for small businesses.
Build a brand that feels like you.
Logo direction, color, typography, and practical brand materials for small businesses.
Logo design and refinement
Develop a focused logo concept or improve the spacing, alignment, and color of an existing logo you own.
Color and typography systems
Choose a usable color palette and type direction that support your business and work together across your materials.
Brand style guides
A practical PDF reference showing logo variants, colors, typography, and everyday usage guidance.
Branded launch materials
Extend your identity into coordinated social graphics and simple digital materials within the agreed project scope.
From your story to your visual identity.
- 1
Share your business story
Tell us about your audience, goals, existing materials, and the visual references you have in mind.
- 2
Review a focused direction
Review the agreed logo or identity direction and send consolidated feedback within your package’s revision rounds.
- 3
Put the identity to work
Receive your logo files, style reference, or launch materials as defined in the selected package.
A defined scope for your new identity.
One-time design fees in USD. We confirm the scope, schedule, and payment terms before work begins.
One design direction
Logo Concept
Start a visual direction for a new business.
$39.99USD / one time
- One original logo concept
- Primary color direction
- PNG and SVG exports
- 1 revision round
A small identity system
Brand Basics
Bring your logo, colors, and typography together.
$59.99USD / one time
- One logo direction
- Color palette and typography choices
- Logo exports and a 1-page style sheet
- 2 revision rounds
Ready for everyday use
Brand Starter Kit
A coordinated identity with simple usage guidance.
$99.99USD / one time
- One logo direction and alternate lockup
- Color and typography system
- Up to 4-page brand guide and 2 social graphics
- 2 revision rounds
Choose logo refinement if you already own a logo, or a concept package for a new direction. Additional concepts, print production, and larger brand systems are quoted separately.
A few things to know.
Clear answers before you start.
What does Eddy Diaz design?
Brand identity design for small businesses. Logo refinement, original logo concepts, color and typography systems, and practical brand starter kits.
What do I need to provide?
Tell us what your business does, who it serves, what you already have, and what you want the new identity to communicate.
What happens when I choose a package?
Your package is selected in the project form. Send your brief and we will confirm the scope, timeline, and payment terms before starting.
What files do I receive?
File formats depend on the package. Each package lists its deliverables, and we confirm them with you before starting.
How long does it take?
A first proof typically takes 3–5 business days after the scope is confirmed and we receive the required content. We agree on the schedule for each project.
Can I ask for a custom scope?
Yes. Use the project form to describe the documents or brand materials you need, and we can review a custom quote.